Super Sized Communication Essay

760 words - 3 pages

Messages distributed by institutions such as the media have the potential to reach very large and anonymous audiences in a process called mass communication. In the movie Super Size Me, Morgan Spurlock documents a month of eating McDonald's, only to prove how food media affects the way Americans are living extremely unhealthy lives. According to The Mediated Communication Process (modified Westley-MacLean model) communication starts with an event, which in this case is the two teenage girls that decided to sue McDonald's for their obesity, then there are sources, a message, a communicator, another message and then the audience.

There really are people in our country that are suing a food company for "making" them fat. This is the events portion of the communication method. This case was taken to court and the judge decided that if they could show that McDonalds was the only reason they were overweight then they would have grounds for a trial. When Spurlock takes information from these teenage girls he has to then interpret what they might be feeling or thinking, this is all part of the mass communication process, in science, this would be called human error.

Morgan Spurlock uses many different sources, but the main source remaining McDonalds. McDonalds was where Morgan was to eat three meals a day for a month and at the end it would be determined whether or not the McDonalds binge was life threatening. McDonalds advertising is mostly directed towards children through merchandise, television, toys, etc. "a child sees 10,000 food advertisements on television per year" and those are only food advertisements. McDonalds spends over 1.4 billion dollars a year on advertising and according to Marion Nestle, PhD, MPH, Chair of Nutrition and Food Supplies, NYU, "The most heavily advertised foods are consumed the most, no surprise." That leads us to the message, which is, to eat more!

What kind of message is the food industry sending when "one-fourth of the McDonalds in Manhattan don't have any nutritional information whatsoever"? On the streets of New York random people were asked what a calorie was and not one person could define the word "a calorie is the measure of the energy content in food." Wouldn't it be wise of...

Find Another Essay On Super Sized Communication

What´s Brain Mapping? Essay

1498 words - 6 pages wave patterns that are monitored are alpha, beta, delta, theta and the elusive gamma. After strategically placing electrode gel to my scalp the team was able to squeeze my gallon, sized head into a pint-sized skullcap. Brain cells create tiny electrical impulses for communication. The impulses are picked up through tiny wires or electrodes that are placed on the scalp. It identifies areas of the brain that are not working in harmony. Dr

Haliburton Essay

1090 words - 4 pages uses. Research and development is being done to further exploit the uses of geothermal energy by tapping into the dry hot rock layers 3 to 5 miles down. (Renewable Energy World.Com)The benefits of using geothermal energy are abundant resources worldwide, it's a clean, renewable source of energy, and offers more independence from fossil fuels. Figure 1. A geothermal power plant brings super-heated water up to the power plant where it takes the

Luxury Brands and Lifestyles, Values and Attitudes of Modern Society and Culture

2352 words - 9 pages sales and customer patronage. Many of today’s prestige brands were started a century or more ago, and usually one-person operating the brand. The products sold were handcrafted by skilled artisans, usually preserved for the aristrocratic world of royalty and old money. Today, many of these brands are run by corporations which have transformed these small sized businesses into thriving multi-billion dollar retail brands. Their products are easily

What is War and How Has It Affected Our World?

1814 words - 8 pages is guarded by a long line of defensive stone walls which were never breached by an enemy. The city had complex systems of underground tunnels that would allow for communication to neighbouring cities and had long tunnels constructed to feed water into the city in the event of a siege where outside access to water would be impossible. In modern times, warfare has relied more on scientific studies and technological advances more than anything else

Nanobots: The Future of Medical Surgery

2538 words - 11 pages exciting transfer towards the use of minimally invasive procedures because of the numerous advantages of nanobot technology. The idea of nanorobotics has been explored in Nanomedicine by Robert Freitas (Figure 2) where topics such as sensing, power communication, navigation, maninpulation, locomotion and onboard computation are discussed thoroughly (Freitas, 2003) PURPOSE OF NANOBOTS IN SURGICAL PROCEDURES The aim of nanobots is to overcome

Hypersexualizing Female Characters in Video Games Should Be Discouraged

2368 words - 10 pages —turn on the game console. You are now channeling yourself into a different world, where every fantasy you have ever had is considered normal. As you continue to dwell in your fantasy, you encounter a very submissive woman with enormous sized breasts, and other curvy features to match—features that then become expected in the real world. Although, there are others that disagree, this hypersexualization of female characters in video games is taking a

Ecommerce and Developing Nations

3832 words - 15 pages . Further, priority areas are presented, indicating which areas the Canadian Government must address in order to take full advantage of the opportunities that e-commerce provides.I look at the international implications of e-commerce, both in developed and developing countries. The impact that e-commerce on has countries such as Egypt, and how their government is planning for success within this communication revolution. China, a nation touted "the

Streaming Media On The Web

3959 words - 16 pages Player 9:Component Minimum RequirementsOperating system Microsoft Windows® 98 Second Edition, Windows 2000, Windows Millennium Edition, Windows XP Home Edition, or Windows XP ProfessionalProcessor A 233 megahertz (MHz) processorRAM 64 megabytes (MB)Free hard disk space 100 MBOptical drive CD or DVD driveModem 28.8 KbpsSound card 16-bit sound cardVideo adapter and monitor Super VGA (800 x 600) or higher resolutionSound output device Speakers or

Women’s Fitness Magazines influence women’s idea of beauty and the “ideal body

2276 words - 10 pages Bottle”, and “NV Clinical”, that cause women to perpetuate problems with beauty, body image and causes eating disturbances. Even more important are the super slim models, which are thin to begin with and then are photoshopped even thinner. It is no wonder that American women are obsessed with thinness. “… Our culture considers obesity “bad and ugly” Fat represents moral failure, the inability to delay gratification, poor impulse control, greed, and

Images of women in advertising; its impact on social perceptions of beauty and body image idealisms, and the extents to which we go to become them

2482 words - 10 pages amount of power over the everyday woman who spends her life chasing an ideal, which does not exist, often leading to psychological and physical effects which can last a lifetime. In a world of social media, the influence of advertising is much stronger than it once was, as it is a form of social communication that influences and often manipulates us. Advertising is everywhere from the photo on the front of a magazine, to the online ads that appear

Cuban Collection Plan

1877 words - 8 pages approximately 500 nautical miles from the Jacksonville Fl, which is the home of the closest navy facility. Naval Station Mayport is one of three major Navy installations in the Jacksonville area. Mayport is home to a busy seaport as well as an air facility. (Navy 2012) This facility can accommodate aircraft carrier-size vessels, intermediate sized ships (LHD), destroyers, and this facility houses F18 Super Hornet aircraft. It is the utmost importance

Similar Essays

The Mc Donaldization Of Higher Education Essay

576 words - 2 pages “McDonaldization” refers to the widespread influence McDonald’s business model has had on various aspects of life and society; the health system, shopping centers, media, and …the education system. It seems a bit far-fetched. When I first read about it, I was pretty surprised. How does McDonald’s, home of the Big Mac and super sized fries, affect how I am educated? But through reading Ritzer’s The McDonaldization of Society, I realized how McDonaldization and

The Impact Of Typhoon Nina Essay

2058 words - 9 pages hurricanes are categorized into five classifications of strength. We generally experience 10-15 hurricanes per year and 25-30 typhoons. Both hurricanes and typhoons rotate in clockwise in the southern hemisphere and counter-clockwise in the northern hemisphere. Typhoon Nina is considered a Super Typhoon, per NOAA a "Super-typhoon" is a term utilized by the U.S. Joint Typhoon Warning Center for typhoons that reach maximum sustained 1-minute surface

World Issues As Discussed By Lani Guinier, Malcolm Gladwell, And Eric Schlosser

1260 words - 5 pages being consumed all lead to unhealthy eating. Unhealthy foods can be found in T.V. dinners or in fast-food chains such as McDonalds. At McDonalds super sized fries contain 540 calories and 25 grams of fat. A large coke contains 310 calories. Both of these McDonalds' products play a role in obesity. Just as McDonalds and over exposure to many types of medias play a small role in the larger picture of obesity in the united states.Gladwell would solve

Sexism And The Media Essay

2031 words - 9 pages In today's world, what we see in the media dictates our world. Media, by definition, is a form of mass communication, such as television, newspapers, magazines and the internet. Since the beginning of this media phenomenon, men and women have been treated very differently, whether it be through advertisements or news stories. As women have gained more rights and social freedoms, the media has not changed their views on women. They are often
Mistress | [Golumpa] Tada Never Falls in Love - 05 (Tada-kun wa Koi wo Shinai) [HIDIVE 1080p x264 AAC] [2DEDE447] | Flashpoint - Das Spezialkommando