Walt Disney Company
This report attempts to examine the Walt Disney Company as an organization whose international operations play a vital role in the company’s continuing existence. This report seeks to present a review and analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a human technology-intensive company, this paper seeks to understand how Disney was able to leverage its resources to create a competitive advantage. As an important aspect of its operations, relevant management issues are reviewed to see how it has affected the company’s global expansion strategy.
The Walt Disney Company is a multi-billion dollar enterprise that controls and maintains vast interests in various multimedia companies in the United States and around the world. What started as a simple love for children’s entertainment of a sample cartoonist soon became a revolutionary icon in the world of entertainment and business.
Walt Disney was born on December 5, 1901 in Chicago, Illinois of mixed Irish, Canadian, German and American roots. Although born in the city, Walt grew in the farm counties of Marceline in Missouri with four older brothers and a young sister. As a young child, Walt Disney was already interested in drawing cartoons. He was able to nourish this gift when the family moved back to the city where he attended classes at the Chicago Academy of Fine Arts. (Schatz, 2001).
After a short stint in France during WWI, Walt soon came to work in advertising as a cartoonist while earning extra money selling animated cartoon advertisements. In 1923, Walt paired with his brother Roy to set up their own production company in their uncle’s garage in California. In 1928, Walt Disney created the Mickey Mouse character in the silent cartoon called "Plane Crazy." Minnie Mouse first appeared in the first Mickey Mouse cartoon “Steamboat Willie" released November 1928 at the Colony Theater in New York. In 1938, Walt Disney created the first full-length animated movie "Snow White and the Seven Dwarfs" in 1938. Soon thereafter, Pinocchio, Fantasia, Dumbo and Bambi emerged within the next five years. (Schatz, 2001).
With the increasing popularity of television and movies beginning in the early 1940s, Walt Disney’s success in animated movies soon followed one after the other.
It was in 1955 when the Walt Disney Company took on huge leap of faith with the launch of the first ever Disneyland in Anaheim, California. Originally, Walt had in mind a family theme park where kids and parents could have fun together. In order to entice families to travel to his Disneyland, Walt used television to invite families to his Magic Kingdom with his show Disneyland. Walt’s faith didn’t fail him. The Walt Disney Company took on many animated cartoon projects in the following years, which...